MDD - Opt-in vs Opt-out

Whether it’s opt-in or op-out hardly matters.

To benefit those misunderstanding the basic concept, let’s try to simplify this:

Opt-In: Want it?

  • Yes
  • No (pre-selected)

Opt-Out: Want it?

  • Yes (pre-selected)
  • No

Either way, the User gets to choose.

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