MDD - Opt-in vs Opt-out

Very little, as I understand it; at least, not by itself.

Fingerprinting refers to identifying or tracking a user (or device) based on a set of characteristics that, when combined, can form a uniquely identifiable “fingerprint”, of sorts.

Whereas cookies rely on information stored on a device (in a browser, for example), fingerprinting collects data that is generated or revealed by a device with or without User consent.

By combining several data points, an unique identifier can be extrapolated, allowing advertisers (or websites) to track activity across sites and sessions.

This is happening. Most websites will let you know the types of data collected, and seek your permission to allow it, or not. However, there can be bad players that don’t.

Now, I should point out that most Internet Users are at risk simply by visiting a favourite website. It’s nothing new that fingerprinting is possible; it’s only a question of what information is requested and how it might be matched with data from other websites you might visit.

I dare say, fingerprinting is a favoured tool used by advertisers.

The main privacy concern is that this is difficult to detect or control, in general terms. Fingerprinting raises significant privacy and security concerns, as it can enable covert surveillance and can lead to an erosion of user anonymity.

With MDD, the types of information specified clearly do not include anything that is personally identifiable.

To the extent that fingerprinting is possible with any given subset(s) of information, I think we’re more at risk from Search engines, or Social Media, than MDD.

Personal opinions only.

@philm posted a YouTube video very recently in another thread.

I feel this portrays balanced and unbiased opinions regarding MDD; it’s worth the time spent to watch; enjoy:

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