~/.bashrc is only affecting your users bash prompt.
(and assuming you use bash at all)
Thats where I would put it too. No reason for this not to be global.
PS
Maybe you want to add some others there too. Like SUDO_EDITOR=/usr/bin/micro so you can use sudoedit or sudo -e when you want to admin a file like a reasonable person.
PPS
I thought there was an environment variable intro somewhere. Had to dig deep.