Yep, this is it. They will not depend on a ppa anymore to receive latest Nvidia drivers, as you can see here
I always bragged about the fact Manjaro offers updated drivers easily, it seems Ubuntu is going to do the same, at least for Nvidia only.
IMO, good for Ubuntu users but it can be somewhat bad for Manjaro since one of the differences between Ubuntu and Manjaro was the fact it always gets the latest (or kind of; compared to Arch) version of packages, desktop enviroments and drivers since it is a rolling release distro. Now, Ubuntu users will brag about that like saying to us:
"Hey, we do not need to use a rolling release (that unstable thing) to get newest drivers easily, no need of manual instation, we have a stable distro with newest drivers, now we are partially similar to Manjaro". LMAO