**solution : **
Create a file something like /etc/udev/rules.d/99-mytouch-touch.rules with contents like this:
/etc/udev/rules.d/99-mytouch-touch.rules
ENV{ID_VENDOR_ID}==“2149”,ENV{ID_MODEL_ID}==“2703”,ENV{WL_OUTPUT}=“DVI1”,ENV{LIBINPUT_CALIBRATION_MATRIX}=“1 0 0 0 1 0”
filled in my vendorID/modelID
touchscreen orientations modes:
ENV{LIBINPUT_CALIBRATION_MATRIX}=“1 0 0 0 1 0” # default
ENV{LIBINPUT_CALIBRATION_MATRIX}=“0 -1 1 1 0 0” # 90 degree clockwise
ENV{LIBINPUT_CALIBRATION_MATRIX}="-1 0 1 0 -1 1" # 180 degree clockwise
ENV{LIBINPUT_CALIBRATION_MATRIX}=“0 1 0 -1 0 1” # 270 degree clockwise
ENV{LIBINPUT_CALIBRATION_MATRIX}="-1 0 1 1 0 0" # reflect along y axis