Burn bootable Windows 10 ISO image to USB stick with dd?

I downloaded a Windows 10 installation ISO from Microsoft’s official website and attempted to “burn” it to a usb stick with:

sudo dd bs=4M if=/home/teo/Downloads/Win10_22H2_Spanish_x64v1.iso of=/dev/sda status=progress oflag=sync

That is the same command that the Manjaro wiki recommends to burn a bootable iso image of Manjaro. I thought it would work with any bootable iso.

However, the usb stick doesn’t seem to be bootable.

I plug the USB stick into a laptop, boot and hit F12, a menu appears allowing me to choose the drive to boot from, but the USB stick isn’t listed. I have been able to boot from other USB sticks on the same computer, including one of Memtest86 and one of Manjaro itself.

What am I missing?

Do I need some other special tool to burn the iso image because it’s windows? Isn’t dd “agnostic” to the content of the image?